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Create the soul for the brand and use the power of one finger to detonate marketing nuclear energy Positioning and fully maintaining the core values of the brand is the secret to creating a century-old golden brand. People without souls cannot have a successful and beautiful life. Similarly, a brand cannot grow into a strong brand without clear core values. The central task of brand management is to clearly position the core values of the brand, and to unswervingly adhere to the core values in the next ten, twenty, and even hundreds of years of brand building. Let the core value be deeply branded in the consumer brain and become the main force driving consumers to identify with the brand, in order to create a strong brand. Brand positioning features: 1, completely unique brand positioning, and competitors form a distinct difference; 2. It is not the positioning imposed on the brand, but the excavation of the unique personality of the brand itself and the establishment of a strong brand gene; 3. It is not a self-boasting of departmentalism, but a brand positioning that truly allows consumers to identify with it from the bottom of their hearts from the perspective of consumer interests;